Mattifying Primer

Mattifying Primer


Keep shine under control with this mattifying makeup primer. It contains antioxidant-rich seaweed collagen to give your skin a little moisture boost before applying your other cosmetics.


You might be tempted to skip the extra step of applying primer before foundation, but it’s actually an important part of your beauty routine. Primers help to smooth out the surface of your skin, readying it for foundation and even helping makeup stay in place longer.

While hydration isn’t always a part of a normal primer, 100% Pure doubles down on skin-nourishing ingredients. Natural moisturizers in this primer include seaweed, green tea, and aloe. This formula also helps fill fine lines, so your skin will appear more youthful after applying foundation

As a bonus: in case you’re acne-prone, eucalyptus and tea tree oils are also included in the primer to help fight and prevent breakouts.


Apply evenly to clean or moisturized skin. Allow to set for 90 seconds. Follow with your makeup application.


  • Aloe Barbadensis (Organic Aloe Juice) Leaf Extract*, Vegetable Glycerin, Olive Oil Squalane, Tocopherol (Vitamin E), Euphorbia Cerifera Cera (Candelilla Wax), Camellia Sinensis (Green Tea) Leaf Extract, Silica, Oryza Sativa (Rice) Starch, Fucus Vesiculosus (Seaweed) Collagen, Eucalyptus Globulus (Eucalyptus) Extract, Melaleuca Alternifolia (Tea Tree) Extract, Oregano Extract, Thyme Extract, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract


Apply evenly to clean skin, with or without moisturizer underneath. Allow it to sit for a minute and a half before applying foundation or other cosmetics.


You can use the mattifying primer on any skin type. It contains moisturizers to address dry skin, and it reduces the excess shine of oily skin.


Harvey, Philip W., and David J. Everett. “Regulation of endocrine-disrupting chemicals: critical overview and deficiencies in toxicology and risk assessment for human health.” Best Practice & Research Clinical Endocrinology & Metabolism 20.1 (2006): 145-165.

Horii, Yuichi, and Kurunthachalam Kannan. “Survey of organosilicone compounds, including cyclic and linear siloxanes, in personal-care and household products.” Archives of environmental contamination and toxicology 55.4 (2008): 701. 

Koo, Hyun Jung, and Byung Mu Lee. “Estimated exposure to phthalates in cosmetics and risk assessment.” Journal of Toxicology and Environmental Health, Part A 67.23-24 (2004): 1901-1914.

Lu, Yan, et al. “Concentrations and assessment of exposure to siloxanes and synthetic musks in personal care products from China.” Environmental pollution 159.12 (2011): 3522-3528.


It’s no secret that cosmetics are often filled with toxic chemicals. When applied to the skin every single day, these toxins can make their way into the bloodstream and wreak havoc on your health — especially your endocrine system.

Specifically, research shows that a class of chemicals called phthalates can increase your chances of cancer, cause infertility and other reproductive problems, and result in birth defects if you use them while pregnant.

Face primers, in particular, are likely to contain siloxanes. These artificial, silicon-based ingredients are often used in skincare products like moisturizers and lotions to soften the skin. Unfortunately, siloxanes are known endocrine disruptors and can even damage the liver.

Fortunately, 100% Pure’s primer is free of all toxins, and uses only natural ingredients to achieve smooth, hydrated skin underneath your foundation.