If you’ve ever used foundation to cover up acne or rashes, only to see the problem get worse — you’ll understand why a company like 100% Pure is so important.
The mission of the founders is to provide natural, healthy alternatives to cheap cosmetics. With high purity standards, careful ingredient sourcing and a commitment to environmental sustainability, 100% Pure is a company you can feel good about supporting.
The powder foundation is made with your skin’s health in mind. Plant-based ingredients like white tea provide antioxidants, rose petal boosts moisture, and eucalyptus prevents acne, so your skin can actually heal while looking fabulous.
Use a Cruelty Free Kabuki Brush to buff this lightweight powder foundation or use it as a touch up for any oil peeking through the day.
- Rice Starch Powder
- Titanium Dioxide
- Zinc Oxide
- Fruit Extracts (Peach, Apricot, Cocoa Bean, Papaya, Pomegranate, Cranberry, Strawberry, Raspberry, Wild Cherry,
- Cabernet Grape, Avocado)
- Leaf/Flower Extracts (Chamomile, Calendula, White Tea, Eucalyptus, Rose)Flax Seed
- Other Natural Essential Oils (Citral, Eugenol, Geraniol, Citronellol, Farnesol, Linalool)
Use your favorite cosmetic brush to apply the powder foundation to your entire face.
The matte powder will absorb oil and reduce shine, which can be a good and a bad thing! Add a bit of natural face oil to the foundation if you want a bit more of a natural glow.
de Paepe, Kristien, et al. “Effect of rice starch as a bath additive on the barrier function of healthy but SLS-damaged skin and skin of atopic patients.” Acta dermato-venereologica 82.3 (2002).
Fiume, Monice M., et al. “Safety assessment of talc as used in cosmetics.” International journal of toxicology 34.1_suppl (2015): 66S-129S.
Koo, Hyun Jung, and Byung Mu Lee. “Estimated exposure to phthalates in cosmetics and risk assessment.” Journal of Toxicology and Environmental Health, Part A 67.23-24 (2004): 1901-1914.
Zhao, Shan, Da-nan Wu, and Peng Wang. “Simultaneous determination of seven sexual hormones in cosmetics by reversed-phase high performance liquid chromatography.” Se pu= Chinese journal of chromatography 22.3 (2004): 267-269.
While it might be tempting to grab that inexpensive foundation at Target, think again: many commercially produced cosmetics contain up to seven (yes, seven!) sex hormones, including estrogen, testosterone, and progesterone.
These artificial hormones can mess with your endocrine system, mimicking and blocking your own natural hormones and throwing your system out of whack.
If you aren’t sure if your cheap cosmetics contain endocrine disruptors, take a look at the label. They are usually hidden under terms such as Phthalates and Parabens (including methylparaben, propylparaben, ethylparaben, and butylparaben). Plus, these toxins are known to cause cancer, birth defects, and other reproductive problems.
You keep your hormones happy when you avoid fake ingredients in your cosmetics, but even certain natural ingredients can cause problems too. Talc, for instance, is a natural silicate mineral often used in baby powder and foundation, but is a topic of debate over safety. While the Cosmetic Ingredient Review Expert Panel deems it relatively safe, other sources claim that it contains asbestos.
100% Pure’s foundation skips the talc in favor of healing rice starch, which is proven to help soften and repair damaged skin